Some people practice Aikido because they love it whilst others comparatively fail at it because they try to make it too much of a commercial venture.
Pure science, that of discovery never made a penny but the technologies that come from it have been exploited to the tune of many trillions of dollars globally.
Why the divide? Why the disparity?
The goose lays the golden eggs but no-one seems to care to reward that goose by feeding it.
Some ancient cultures did not suffer as we do from extremes of fear-based greed, the very cause of the bulk of violence, aggression and war. They thrived for a long time but are selectively not often included in our narratives of prehistory because they don’t conform to prejudice.
Whether my dojo ever made a profit, broke even, or had to be subsidized was never a concern of mine. I train for Aikido. Money I make by working for it. When necessary I financed my dojo myself. At other times, it made some small pocket money or when owning a car, sometimes petrol money, although with the escalation of petrol prices my other work has had to maintain the cars more and more.
When it came to a choice between Aikido and owning a shiny would-be rust bucket, I chose walking. Walking augments Aikido anyhow. In my teens if it was a choice between eating and Aikido, Aikido would win and I’d return to my flat to an empty fridge and boiled rice. Not recommended. Had I eaten better I could have trained even harder instead of running on youthfulness as fuel. (In those days miso had not arrived in Australia. It would have helped nourish me better.)