“Everything mentioned here could be readily applied to the starving Aikido teacher!”
This is a slightly modified version of an article I wrote some months ago for one of my yoga teachers who was lamenting the fact that she couldn’t make a living doing yoga alone. Everything mentioned here could be readily applied to the starving Aikido teacher as well.
I’ve been thinking a bit more about one interesting way a yoga teacher might apply various Internet marketing techniques to enhance her reach and income.
Here is a hypothetical example. A yoga instructor goes to a park with her mat on a day with good weather. She finds a shady area under a large tree. By choosing such a location you don’t have to worry about harsh shadows. A friend comes with a video camera and tripod. If two friends are available, so much the better, as the yoga poses can be shot from two different angles.
She proceeds to perform a yoga routine at a slow to moderate speed that consists of about 25 (or whatever number) of asanas. There is no talking in the video, she just concentrates on performing the routine as expertly and gracefully as possible.
She goes home and takes the memory card(s) from the camera and fires up her laptop and inserts the card. She uses an inexpensive video editor like Sony Vegas Movie Studio to edit the video.
The video is cut up into 27 parts. The first part is an intro 1-2 minutes in length, then the 25 poses, and finally, an “outro” with contact information, link and whatever other relevant information that serves as a “call to action” for the viewer at the end of each segment. In other words, you want the viewer to take some specific action like provide an email address, go to a website or page.
The first edited video consists of the intro and the first pose with its title in Sanskrit and English. The instructor sets up her microphone and, while viewing the video footage, records a soundtrack which would be similar to her speech during a yoga class. An additional soundtrack consisting of royalty-free meditative type music may optionally be added.
If she wants to go into further detail, the footage at normal speed can be repeated and attached as a slow motion section thus tripling the length of the first installment. The overall length of the video clips should be no more than 3-4 minutes. Even 2 minutes is fine because people are in a hurry and want to consume the information in convenient, bite-size portions.
After the soundtracks are added to the video and all editing is complete, the video clip is uploaded to youtube. (If you don’t already have a youtube account, you need to set one up.) In the description section on youtube below the video, all relevant contact information and explanations with a clickable link are provided.